from Dragonheart Vermont’s Social Media Coordinator, Shannon C…
Social media is here to stay and it will evolve, perhaps faster than you want. Social media may have many negatives, but it has some big positives too:
+ It promotes knowledge sharing
+ It helps you keep in touch
+ It creates community, helping people find others with similar interests (e.g., dragon boating), challenges (breast cancer), etc.
The trick is to use social media so that it enriches your life.
Dragonheart Vermont, like other organizations and businesses, uses social media to stay in touch with the broader community, facilitate member interaction, attract new members, draw in new festival sponsors and participants, etc. Bottom line, it’s an essential part of our marketing. And we need you to help us with all this.
Here are 3 easy asks:
1) Visit at least one of our platforms at least once a week (twice a week from May – early August when festival efforts are in high gear) and share posts. Last year each share doubled the number of eyes on our posts! That’s free marketing! Our platforms are: ·
Facebook: Dragonheart Vermont
Facebook: DHVT Lake Champlain Dragon boat Festival
Instagram: ridethedragonbtv
TikTok: @dragonheartvermont
2) Volunteer to be a content generator. Ideally each team should have one designee so that we present the diversity of DHVT — ages, genders, survivors, supporters, veterans, competitive paddlers, recreational paddlers, etc. Contact Shannon Cunniff so she can add you as a site administrator able post material or can send content to Shannon at media@dragonheartvermont.org
3) Invigorate our online community. Post your own pictures, videos, stories, events on the Dragonheart Vermont member group. This site is now “private” and material can’t be shared/reposted. This is our internal communications/sharing site. (Though there are former DHVT members and longtime supporters of the organization that are legacy members of this group.) (If this is the only DHVT facebook page you belong to, you are missing a lot of the action!)
And, finally, if you are really into social media, use these hashtags to help more folks find us: #dragonboating, #LCDBF, #breastcancerstrong, #dragonboatfestival (as appropriate to content).